Vilnius University · Lithuania
Global Marketing
International advertising business, brand management and consumer behaviour, in a programme accredited for seven years by international experts in 2025.
- Where
- VilniusLithuania
- Degree
- Bachelor in Business Management
- Length
- 3.5 years
- Taught in
- English
- Starts
- September 2027
- Apply by
- Not published yet2026: EU/EFTA apply by 1 July; non-EU by 1 May
- Admission
- SelectiveIB grades
- EU/EEA fee
- €3,660 a year
More facts
- Degree
- Bachelor in Business Management
- Length
- 3.5 years
- Taught in
- English
- Starts
- September 2027
Deadlines
Not published yet2026: EU/EFTA apply by 1 July; non-EU by 1 May
-
1 July 2027*
Vilnius University - applications close for EU/EFTA citizensHard deadlineDetails
Vilnius University has one intake a year and splits the deadline by citizenship. For autumn 2026 the page said: "1 May for applicants from non-EU/EFTA countries" and "1 July for applicants who are citizens of EU/EFTA countries and for non-EU/EFTA applicants with a 90-day visa-free period that has not yet been exceeded". As an EU/EFTA citizen you are in the July group. For the 2027/2028 round admissions.vu.lt now reads (25 September 2026): applications open on 1 December 2026, with 1 May for applicants from non-EU/EFTA countries and 1 July for EU/EFTA citizens and non-EU/EFTA applicants whose visa-free period has not been exceeded. Two things that are not dates but behave like them: the application fee is 100 EUR, non-refundable, and "An online application will be processed only after the application fee is collected and the application is submitted with all the required documents", so an unpaid invoice on the closing day is a missed deadline; and admission can close early, because the published deadline runs only until the limit of study places is reached. EU and EFTA citizens may apply for state-funded as well as fee-paying places. Vilnius gives 1 July with no year, both on this page and on its admissions site for the 2027/2028 round (which opens on 1 December 2026), so this site assumes 2027.
Source
* Last year’s date, not yet confirmed.
What it is
The curriculum moves from foundations in management and marketing to applications across business sectors, the integration of sales, management and marketing, international marketing, and market research methods, with a group of individually chosen studies. You work with quantitative data, build advertising campaigns for digital and traditional media, and use AI tools for audience segmentation and campaign optimisation. Around eighty companies host students for professional internships each year, among them Danske Bank, Teltonika, Wolt, IKEA and DHL. Graduates work as sales managers, marketing experts, business managers and business developers.
What you need
- Overall grade average of at least 60% and one reference letter.
Requirements in full
Every IB applicant at Vilnius University
Admitted on the grades in your IB results (upload diploma and transcript). Many programmes add a motivation letter, interview or video task; Medicine and Dentistry waive the exam with HL Biology 5 and Chemistry 5.
How places are decided
- Needs a 60% overall average and one reference; strong applications are invited to an interview.
Sources (2)
- Global Marketing at VU — checked 2026-09-30
- IB applicants at VU
