IB Pathways
Marketing Technologies

Vilnius University · Lithuania

Marketing Technologies

Smart digital advertising, consumer communication environments and analytics, mixing marketing with information technology; taught in Kaunas.

Image: Vilnius University

Where
KaunasLithuania
Degree
Bachelor in Computing
Length
3.5 years
Taught in
English
Starts
September 2027
Apply by
Not published yet2026: EU/EFTA apply by 1 July; non-EU by 1 May
Admission
SelectiveIB grades
EU/EEA fee
€5,000 a year
More facts
Degree
Bachelor in Computing
Length
3.5 years
Taught in
English
Starts
September 2027

Deadlines

Not published yet2026: EU/EFTA apply by 1 July; non-EU by 1 May
  1. 1 July 2027*

    Vilnius University - applications close for EU/EFTA citizens
    Hard deadline
    Details

    Vilnius University has one intake a year and splits the deadline by citizenship. For autumn 2026 the page said: "1 May for applicants from non-EU/EFTA countries" and "1 July for applicants who are citizens of EU/EFTA countries and for non-EU/EFTA applicants with a 90-day visa-free period that has not yet been exceeded". As an EU/EFTA citizen you are in the July group. For the 2027/2028 round admissions.vu.lt now reads (25 September 2026): applications open on 1 December 2026, with 1 May for applicants from non-EU/EFTA countries and 1 July for EU/EFTA citizens and non-EU/EFTA applicants whose visa-free period has not been exceeded. Two things that are not dates but behave like them: the application fee is 100 EUR, non-refundable, and "An online application will be processed only after the application fee is collected and the application is submitted with all the required documents", so an unpaid invoice on the closing day is a missed deadline; and admission can close early, because the published deadline runs only until the limit of study places is reached. EU and EFTA citizens may apply for state-funded as well as fee-paying places. Vilnius gives 1 July with no year, both on this page and on its admissions site for the 2027/2028 round (which opens on 1 December 2026), so this site assumes 2027.

    Source

* Last year’s date, not yet confirmed.

Every date in Lithuania

What it is

You combine traditional and digital marketing theory with information technology: e-marketing strategy, beginner-level programming, AI applications, mobile app development, data analytics and the digitisation of business models. Theory is paired with practice on real situations, including collecting, analysing and presenting marketing research data and hands-on work with AI tools, and Erasmus exchange is available. Graduates work as internet marketing and marketing technology specialists, website developers, information systems analysts, product and project managers, content managers and social media or PPC managers.

What you need

  • Kaunas Faculty may interview you remotely; applicants without national university entrance exams sit an entrance exam.
Requirements in full

Every IB applicant at Vilnius University

Admitted on the grades in your IB results (upload diploma and transcript). Many programmes add a motivation letter, interview or video task; Medicine and Dentistry waive the exam with HL Biology 5 and Chemistry 5.

Where it says so

Check it on vu.lt

How places are decided

    • IB grades
    • Interview
    Ranked on school grades; Kaunas Faculty may invite you to a remote interview, and pupils without national exams sit an entrance test.
Sources (2)
  1. Marketing Technologies at VU — checked 2026-09-30
  2. IB applicants at VU

Other degrees at VU