IB Pathways

Universidad CEU San Pablo · Spain

Business Administration and Management + Marketing

Two degrees in five years, business administration and marketing, which you can study in English.

Where
MadridSpain
Degree
Two Spanish Grado degrees
Length
5 years
Taught in
English
Starts
September 2027
Apply by
Not recorded yet
Admission
SelectiveIB grades
EU/EEA fee
€13,860English, 2026/27
More facts
Degree
Two Spanish Grado degrees
Length
5 years
Taught in
English
Starts
September 2027

Deadlines

Not recorded yet

Every date in Spain

What it is

This five-year route pairs a full business administration programme with marketing, starting from microeconomics, accounting, mathematics and company law, then moving into consumer behaviour, market research, pricing, product development, and digital and international marketing. You learn through group work, marketing simulators and workshops with industry professionals, and companies take part as co-teachers in some subjects. The last year brings a compulsory internship, a final thesis and electives such as e-commerce or sustainability, and exchange semesters at partner universities abroad are possible. Graduates work as marketing or product managers, business and financial analysts, consultants or entrepreneurs.

What you need

  • Apply with your grades, a motivation letter and ID, then interview. IB holders need the UNEDasiss credential to enrol. English-track students certify B2 English by the end of year 2.
Requirements in full

Check it on uspceu.com

How places are decided

    • IB grades
    • Interview
    • Motivation letter
    Decided on your grades, a motivation letter and an interview with a lecturer; online tests (English, maths for some) may follow.
Sources (3)
  1. Business Administration and Management + Marketing at CEU — checked 2026-09-26
  2. Entry requirements
  3. IB applicants at CEU

Other degrees at CEU