IB Pathways

IE University · Spain

Communication and Digital Media

Branding and marketing communication with a hands-on, technology-led approach: building messages that work for global audiences.

Where
Segovia or MadridSpain
Degree
Bachelor in Communication and Digital Media
Length
4 years
Taught in
English
Starts
September 2027
Apply by
5 March 2027Round 1 by 6 Nov
Admission
SelectiveIB grades
EU/EEA fee
€27,3002027/28, year 1
More facts
Degree
Bachelor in Communication and Digital Media
Length
4 years
Taught in
English
Starts
September 2027

Deadlines

  1. 6 November 2026

    Round 1 application deadline (decision by 11 December 2026)
    DetailsSource

  2. 15 January 2027

    Round 2 application deadline (decision by 19 February 2027)
    Details

    IE's other 2027-28 rounds: Early Round 18 September 2026 (passed), Round 1 6 November 2026, and Round 3, the last, 5 March 2027. From May 2027, only while places remain.

    Source

  3. 5 March 2027

    Round 3 application deadline, the last round; from May 2027 only while places remain
    Hard deadline
    DetailsSource
All dates for this programme (1 more)

  1. 23 April 2027

    Round 3 decisions sent by
    DetailsSource

Every date in Spain

What it is

Strategic and critical analysis of cultural trends, audiences and media environments sits alongside creativity taught as a method, through design thinking, semiotics and narrative construction. You build fluency in written, visual, audio and interactive content, treating platforms as cultural environments rather than just channels. Hands-on projects take place in the MediaLab, where students produce content, test strategies and defend their choices with evidence. The first years can be spent in Segovia, building programming and technical skills, before moving to Madrid. Graduates go into advertising, branding, digital content, media strategy, and brand and marketing management.

What you need

  • Full IB Diploma, first-sitting results only. Most admits score 34–45 (student average 36). IE's own test (or SAT, ACT, LNAT) and an interview.
Requirements in full

Where it says so

Its entry requirements

Check it on ie.edu

How places are decided

    • IB grades
    • Test score (SAT, ACT or similar)
    • Interview
    • Motivation letter
    Scored on your grades, IE's own test (or SAT, ACT, LNAT), CV and an online interview; earlier rounds have more places.
Sources (2)
  1. Bachelor in Communication and Digital Media at IE — checked 2026-09-26
  2. Entry requirements

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