IB Pathways
Marketing Management

Hanze University of Applied Sciences · Netherlands

Marketing Management

Find out what customers need and want and how to win them for a brand, through theory and project work for real companies in an international classroom.

Image: Hanze University of Applied Sciences

Where
GroningenNetherlands
Degree
BSc
Length
4 years
Taught in
English
Starts
Autumn 2027
Apply by
15 August 2027
Admission
Open to all who qualify
EU/EEA fee
€2,7712027/28 statutory fee
More facts
Degree
BSc
Length
4 years
Taught in
English
Starts
Autumn 2027

Deadlines

  1. 21 November 2026

    On-campus Open Day
    DetailsSource

  2. 1 December 2026*

    Create your Studielink account
    Your own plan
    Details

    Not an official deadline. With a Dutch address you log in with DigiD, which the government says takes about five days. Without one you upload a scan or photo of your passport or EU identity card and Studielink verifies it automatically. Either way, do it well before 15 January.

    Source

  3. 15 August 2027

    General application deadline, EU students (September 2027 start)
    Hard deadline
    DetailsSource
All dates for this programme (2 more)

  1. 13 February 2027

    On-campus Open Day
    DetailsSource

  2. 6 July 2027*

    IB results released
    Details

    Both Dutch deadlines fall well before this. How a conditional place pending results is handled is set by each institution; ask yours.

    Source

* Last year’s date, not yet confirmed.

Every date in the Netherlands

What it is

The first year covers international marketing, corporate communication, sales and business development, economics and organisation theory, and intercultural competence. You work in international groups on real company assignments and integrated projects, take part in a two-day hackathon, and finish with a graduation project commissioned by an external organisation. Year three includes an internship and a 30-credit minor at Hanze or a partner university abroad, and an honours programme is available. Graduates work in social media and digital marketing, account management, communications and sales management or start their own businesses, or continue to the MSc Business Studies.

What you need

  • The IB Diploma meets the HAVO-level entry for 4-year programmes and counts as VWO-level for the 3-year ones. It also exempts you from the English test.
Requirements in full

Where it says so

Check it on hanze.nl

How places are decided

    • Everyone eligible is admitted
    Not selective: meet the requirements and you are admitted. EU/EEA: apply in Studielink by 15 August. From May on a selection check is compulsory; its advice is not binding.
Sources (2)
  1. Marketing Management at Hanze — checked 2026-09-25
  2. IB applicants at Hanze

Other degrees at Hanze