IB Pathways
Marketing Management - Digital Business Concepts

Fontys University of Applied Sciences · Netherlands

Marketing Management - Digital Business Concepts

A mix of digital, marketing and business: you learn to design, develop and market digital products and business models with data, on assignments from companies, in Tilburg.

Image: Fontys University of Applied Sciences

Where
TilburgNetherlands
Degree
BSc
Length
4 years
Taught in
English
Starts
Autumn 2027
Apply by
1 May 2027
Admission
Open to all who qualify
EU/EEA fee
Not recorded yet
More facts
Degree
BSc
Length
4 years
Taught in
English
Starts
Autumn 2027

Deadlines

  1. 1 December 2026*

    Create your Studielink account
    Your own plan
    Details

    Not an official deadline. With a Dutch address you log in with DigiD, which the government says takes about five days. Without one you upload a scan or photo of your passport or EU identity card and Studielink verifies it automatically. Either way, do it well before 15 January.

    Source
  2. 1 May 2027

    Apply by 1 May for a September 2027 start; arts programmes differ
    Hard deadline
    DetailsSource
  3. 15 June 2027

    Fontys housing application due, September 2027 start
    Hard deadline
    DetailsSource
All dates for this programme (1 more)
  1. 6 July 2027*

    IB results released
    Details

    Both Dutch deadlines fall well before this. How a conditional place pending results is handled is set by each institution; ask yours.

    Source

* Last year’s date, not yet confirmed.

Every date in the Netherlands

What it is

The programme starts with marketing fundamentals, business and finance basics, consumer behaviour through business psychology, brand strategy, managing social media channels, sales processes, and e-commerce and business model development. You work on marketing projects for real companies throughout, in classes of at most 30, complete two six-month internships, and can take an exchange semester in year three before a graduation assignment. After year one you pick a focus such as digital marketing, branding, market research or international marketing, in Tilburg or Venlo. Graduates become social media managers, communication consultants, brand managers, content creators or online marketers.

What you need

  • Economics or Business Management (SL or HL)Fontys asks for courses in economics, business and/or management.
Requirements in full

Every IB applicant at Fontys

The IB Diploma is named as giving access. Many programmes also want satisfactory maths grades, engineering also physics or chemistry, with no IB grade set. An IB Diploma usually exempts you from an English test.

Where it says so

Its entry requirements

Check it on fontys.nl

How places are decided

    • Everyone eligible is admitted
    Not selective: meet the requirements and you are admitted. Apply in Studielink by 1 May 2027; an intake talk follows if your economics is short.
Sources (3)
  1. Marketing Management - Digital Business Concepts at Fontys — checked 2026-09-26
  2. Entry requirements
  3. IB applicants at Fontys

Other degrees at Fontys