IB Pathways
Sustainability in Marketing and Media Communication

Charles University · Czechia

Sustainability in Marketing and Media Communication

Communication, media studies and marketing combined with sustainable development: you create media content and learn to judge the environmental impact of campaigns.

Image: Charles University

Where
PragueCzechia
Degree
Bc.Czech bachelor's degree
Length
3 years
Taught in
English
Starts
Autumn 2027
Apply by
30 April 2027An early-bird round closes in February · Early-bird deadline by 28 Feb
Admission
SelectivePortfolio
EU/EEA fee
€7,000 a year2026/27
More facts
Degree
Bc.Czech bachelor's degree
Length
3 years
Taught in
English
Starts
Autumn 2027

Deadlines

  1. 1 November 2026

    Faculty of Social Sciences: applications for 2027/28 open
    DetailsSource
  2. 28 February 2027

    Faculty of Social Sciences: early-bird deadline (regular deadline 30 April 2027)
    DetailsSource
  3. 30 April 2027

    Applications close
    Hard deadline
    DetailsSource
All dates for this programme (1 more)
  1. 6 July 2027*

    IB results released
    DetailsSource

* Last year’s date, not yet confirmed.

Every date in Czechia

What it is

The degree joins communication and media studies and marketing with ideas from sustainable development. You learn to present sustainability topics through media, understand intercultural communication, analyse media messages on social platforms, including the environmental footprint of campaigns, and produce content with photography, text, data visualisation and video. Teaching is project-based and taught on campus in English. Graduates work in press and communications departments or as media analysts for government bodies, companies, NGOs, media agencies and broadcasters, or continue to a related master's.

What you need

  • No entrance exam: ranked on a motivation letter, CV, a portfolio (or an essay) and a written reflection on a media-and-sustainability example.
Requirements in full

Every IB applicant at Charles University

Charles accepts an IB Diploma automatically, with no assessment fee. Each faculty runs its own selection; a few faculty pages still list a recognition fee for foreign diplomas, so ask.

Where it says so

Its entry requirements

Check it on study.fsv.cuni.cz

How places are decided

    • Portfolio
    • Motivation letter
    Scored out of 100: motivation letter 30, CV 10, portfolio 30, media reflection 30. 2026 criteria; 2027 not yet published.
Sources (3)
  1. Sustainability in Marketing and Media Communication at CU — checked 2026-09-30
  2. Entry requirements
  3. IB applicants at CU

Other degrees at CU